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SC(Sungchang) is a lifestyle company that has been steadily taking the path base on trust and sincerity for the past 40 years since 1978
Domestic and foreign OEM business development through global manufacturing cooperation network centering on factories located in Vietnam and China.
Expansion of various On/Off businesses through the operation of famous licensed brands such as Louis Quatorze, a.testoni. We continue to invest in the company’s infrastructure, such as building a new office building, nurturing and hiring excellent core talents, making us stand out as a “Global lifestyle brand company”
Overall info.
Business Info
Brand license and OEM production for umbrellas, sunshade, raincoats, boots, gloves, hats and etc.
CEO
Junyoung Seo
Founded
November 1, 1978
Office
Dome
Headquarters &
Logistic Center
52, Oegaeil-ro, Mohyeon-eup, Cheoin-gu Yongin-si, Gyeoggi-do
Design Research
Institute
1906 SK V1 Tower, 5 Seongsuil-ro 8-gil, Seongdong-gu
Factory
해외
China
Da XI industrial section, Bu tang, Tong an, Xiamen, Fujian, China
Xiamen Datong Umbrella Co.,Ltd.
Vietnam
Ap vinh hoa, Xa tan ngai, Vinh long city, Vinh long province, Vietnam
LALA FACTORY Co.,Ltd.
CEO
Design that anyone can sympathize with!
A company that pursues emotional design values
SC(Sungchang) is a fashion brand company that reads the rapidly changing market trend and offers various designs and quality products to consumers.
Through the development of various brands and licenses,
we intend to propose lifestyles that consumers want.
We will constantly research and strive to supply the best products
to our customers with new designs and product development
CEO
Junyoung Seo
HISTORY
2020
BTS License Agreement
Pengsoo License Agreement
2019
a.testoni department stores integrated 20 shop open
2019
a.testoni License Agreement
Launched PB brand Georges Gaspar
Vietnam Cooperation Factory expansion and relocation (Binlong City)
2016
KAKAO FRIENDS License Agreement
2015
Luis Quatorze License Agreement
Launched PB brand JINYSTAR
Lotte, Hyundai Department Store brand entry
2013
Relocated a factory to Xiamen City, China
2012
Vietnam (Ho Chi Minh) cooperation factory contract
Logistics Center Construction (Yongin_2nd)
2009
Disney, Hello Kitty License Agreement
2006
Boy London umbrella brand acquired
2005
Renamed "SungChang FnG Co., Ltd"
Germany "Kobold" brand exclusive distribute contract
France "Guy Laroche" brand exclusive distribute contract
2000
Renamed "SungChang Umbrella Co., Ltd"
1998
KSD9002, KSD9009 Acquisition
1982
Korea parasol Association Co-Founder
1978
Established “SungChang parasol”
ORGANIZATION
CI
Circle : Perfect balance of beauty to maintain
accurate distance from the center
The new identity SC embodies the original formative beauty circle & SC’s trinity(3) slogan
Through the encounter and separation of exactly three semicircular figures, we approached SC’s morphological simplification and design wit, and overlaid it with three colors to enhance readability, visibility, and aesthetics
COLOR SYSTEM
R232 G36 B41
Red is the first human color to be discovered, it is SC’s vitality and SC’s passion to run the hearts of employees and customers
R241 G117 B35
Dark red has energetic energy and is SC’s willingness to exchange freely by creating creative lifestyle content
R45 G168 B224
Sky blue means trust and authenticity to customers, and is a bridge between SCs that constantly communicates idea with customers
TRINITY
SLOGAN
Sungchang shares three values
The trinity slogan achieves a perfect balance with the spirit of Sungchang at the center, and completes the New name “SC Sungchang” with the etymological interpretation of the Sungchang
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A company that creates differentiated contents and gives emotion and fun
Stylish and trendy company
Big and cool company
MISSION
Beauty and happiness in everyday life
We constantly offer beautiful and creative products related to the weather and environment to provide emotional fashion and enjoyment of life that fit each individual's lifestyle.
VISION
Industry leading lifestyle brand company
Each member shares the value of 'I am SC and a brand', and the company provides various lifestyle contents to our customers through fostering a global manufacturing base and a PB brand that encompasses generations. In addition to the existing offline distribution network, we strengthen our online business to communicate with more customers
CORE VALUE
COMMUNICATION
We become a brand company that respects colleagues, win-win with partners, and finally gives happiness through share sympathy with customers
SYSTEM
Systematization and efficiency of work are maximized, the company's goal is achieved through systematic linkage of maximized capabilities, and Infinite impressions are delivered to customers
CREATIVE
Through diversity and convergence, discover new perspectives and ideas to innovate the lifestyle of customers
FUN & JOY
Through a pleasant workplace, we can realize the true work-label by leading the development of the company and individuals and living a prosperous life
